SEAMLESS ENTRY AND STRATEGY FOR GROWTH

Opportunities worth chasing

The 5 Keys to Success in the US Market – What They All Have in Common

Great Market Insights – Facts, Not Guesswork. Understanding the US market with solid data and analysis.
Well-Connected Executive Doers in the US as Early as Possible. Establishing strong leadership presence on the ground.
Good and Reliable Network in the USA. Building and maintaining valuable connections.
A Clear US-Adapted Brand. Crafting a brand that resonates with your American audience.
Access to Sufficient Capital. Ensuring financial backing to support growth and operations.

"The opportunities are beyond anything, yet success in the US is for the few. It's a bold move and takes bold actions."

Eivind Heiberg, CEO and Co-Founder of StartUSA

Why StartUSA?

We are doers, not pointers.

Success in the US market is a challenging journey that requires your best effort and strong allies. StartUSA is on the ground to help you navigate complexities and chase opportunities.

As an extension of your executive team in the US, we bring local expertise and a relentless focus on growth to ensure your business thrives in the USA.

StartUSA unique features:

Senior executive operational team in USA
Access to an unparalleled network in USA
Point of contact both in US and Norway
Drop-in office space in US and Norway
Vi snakker norsk

Our Service

Prepare > Enter > Scale.

US Management. With our executive support, you have an extended team in place in the US, chasing growth opportunities and meticulous planning for a smooth transition to your new and growing organization.
US Entry Program. We prepare your company with a Go-To-Market plan based on market research, brand position, and financial projections—a solid foundation for decision-making, investor confidence, and growth for your US venture.
Funding. Leveraging our extensive network of investors, we provide crucial assistance in funding your US venture, ensuring a strong financial backing for your business expansion.

If you already have started your US journey, we are happy to assist with projects in the US and Norway to support your company's growth.

The Executive Team

Experienced C-level executives with unparalleled networks as your Boots on the Ground. We understand both the US and Norwegian business culture, og vi snakker norsk.

Eivind Heiberg, CEO & Co-Founder

Eivind Heiberg is an experienced leader in the USA. He spent 18 years at Sons of Norway, serving as CEO for the last 10 years. As the Honorary Consul General for the State of Minnesota, Heiberg plays an official role in facilitating the development of commercial, economic, cultural, and scientific relations between Norway and the USA. Heiberg is a co-owner of StartUSA Inc.

Mobile: +1 (612) 978-9486
E-mail: eivind.heiberg (at) startusa.no

Jan Villard, Co-Founder

Jan Villard has been a Norwegian entrepreneur and business developer for three decades. With extensive experience in starting and developing numerous businesses in Norway, he is a co-owner of the brand agency Minnesota Agency AS, which is the initiator and largest owner of StartUSA Inc. From April 2024, he will be working from the USA.

Mobile: +47 900 30 250
E-mail: jan.villard (at) startusa.no

Taking care of your US business - from a-z.

Our expertise covers the company's needs for establishment and expansion in the USA.

Our mandate is tailored to each company. The list of tasks we assist with is long and dynamic, and we have an extensive resource network that supports all typical and critical tasks and processes.

The list below is not exhaustive, and many of the points are included entirely or partly in the US Entry Program:

Company establishment - assessment and establishment of legal entity company/branch
Raising capital - mapping, investor presentations, and follow-up
Market analysis - needs, market, target group, distribution, and competitive arena
Distribution - mapping and establishing sales channels
Marketing plan - marketing, PR
Branding - clarifying the brand core and adapting to the USA / marketing / PR / Websites / design / Social Media / Inbound / Influencer ... market introduction and launch
Sales follow-up - of the sales apparatus in the USA, agents, employees, or distributors
Manufacturing - mapping, evaluating, and establishing
Logistics / warehousing - mapping, evaluating, and establishing
Legal assistance - all types, including patent (IP), brand protection
Accounting and financial assistance - monitoring of operations, and reporting with Norway
Insurance
IT support
Recruitment - when ready for further expansion.

Numerous services and networks can aid your US business expansion. StartUSA complements Innovation Norway and other public and business initiatives. We provide a comprehensive overview to enhance your partnership setup and ensure your sense of security.

We prioritize your success over enticing you into a journey that might not fit. Join us for non-binding discussions to explore opportunities and create a realistic, achievable plan for your business.

Why Minnesota?

Minnesota offers a unique soft landing and springboard for Norwegian companies; the Norway-friendly, highly educated business state has produced more Fortune 500 companies than other states. It was recently recognized as the official med-tech hub in the US.

As many businesses meet the extremely competitive environment in other, more typically popular states in the US, Nordic companies have opened their eyes to the Midwest, particularly Minnesota and Minneapolis/St. Paul, where you meet open doors and a willingness to share networks and introductions that can make a difference.

Minnesota has fostered more Fortune 500 companies than any other state.

Easy access to every state in the USA with a maximum 3-hour flight.

A highly educated population and one of the highest standards of living in the USA.

Our partners

There are many important networks and gateways in Norway and the USA. Our service is not necessarily an alternative to or in competition with these. On the contrary, we collaborate with reputable Norwegian and American programs and networks.

Our partners include, but are not limited to: Norway House, BARN, Norwegian-American Chamber of Commerce (NACC), NorCham, The US Embassy, the Ministry of Foreign Affairs, Consulates in various states, Norwegian Industry, and others.